Our mission
Block OFF is being built as a practical AI comment moderation tool for YouTube and Instagram creators. The mission is simple: help creators keep publishing without letting scam links, harassment, hate, and spam dominate their community.
We believe social media tools should protect the people doing the work. A creator should be able to launch a video, reel, campaign, or product without spending the next few hours removing obvious abuse by hand.
Why now
Comment sections move faster than manual moderation. As creators grow, every post can attract bots, impersonators, rage comments, and harmful replies. Teams with money can hire moderators. Smaller creators need a lighter and more affordable shield.
AI moderation is finally good enough to help with the repetitive first pass: scan, classify, hide risky comments, and send uncertain cases into review.
MVP focus
The first version focuses on YouTube and Instagram because those platforms are where creators most often need public comment protection. The dashboard will prioritize scanned comments, hidden comments, restored comments, top triggers, and account health.
Product values
- Creators stay in control of their own moderation rules.
- Hiding and review should come before permanent deletion.
- Useful criticism should not be treated the same as abuse.
- Every automated action should be visible and reversible.